Why Your Series B Announcement Needs a 6-Week PR Lead
Most founders call us 48 hours before the round closes. Here's why that's too late, and what a six-week build-up actually looks like in practice.
Niall McLoughlin · 8 March 2026 · 7 min read
How AI Companies Should Talk to Non-Technical Media
The gap between what your engineers say and what a journalist writes is where your story lives.
10 May 2026
How to Choose a Tech PR Agency in 2026
Five questions to ask in a pitch meeting, the red flags that look like green ones, and the real cost of a bad hire.
15 April 2026
Crisis Comms in the First Hour: A Tech CEO's Playbook
What the senior team actually does in the sixty minutes after a story breaks. Four-block holding statement structure included.
28 April 2026
The European Tech Press Map for FinTech Founders
The publications, podcasts, and analysts that actually move European FinTech. A reference map with the tiers and names that matter.
27 May 2026
Why Climate Tech is the Next Big PR Sector in Europe
Capital, policy, and press infrastructure are pointing the same way. What credible communication looks like in the category.
27 May 2026
Embargoes: Why Most Tech Companies Get Them Wrong
An embargo isn't a polite request. Here's how to use them so journalists actually want to work with you.
26 January 2026
Quantum, AI, and the Disclosure Problem
Why deep-tech founders worry about disclosure too much, and what to actually keep close to your chest.
19 January 2026
How to Choose Between FT, TechCrunch, and Sifted for Your Series A
Three exclusives, three audiences, three completely different framings. A founder's decision guide.
12 January 2026
The European Tech Press Map We Send Every New Client
The 60 publications, podcasts, and analysts that actually move European tech buyers.
5 January 2026